In 2014, Jonathan Toews and Canadian Tire created a commercial that celebrated the coaches, rinkflooders and volunteers in his community that helped him achieve his goals growing up. To honour Hockey Canada’s 100th Anniversary, Canadian Tire and Hockey Canada are celebrating 100 ‘Heroes of Play’ across Canada that enable hockey in their communities. Jonathan is contributing his jersey from the commercial so that it can be cut into pieces and sewn into 100 red jackets that will be awarded to each ‘Hero of Play’. It connects the highest level of hockey to its grassroots because we all play for something bigger than ourselves: We All Play For Canada.
jonathan toews is s’cute in the “we all play for canada” video